Prada has announced that Academy Award nominated actor, and producer Jake Gyllenhaal will front the new soon-to-be-revealed men’s fragrance, launching worldwide from August 3, 2021. Gyllenhaal, in his advertising debut with the brand, is shot by photographer Sølve Sundsbø for the campaign, with a film short directed by Johan Renck.
With an audacious spirit to complement his acting and producing talent, Gyllenhaal embodies Prada’s adventurous new men’s fragrance, striking a balance between strength and virility, elegance and sensuality, and sophistication and self-awareness.
Through bold choices and award-winning work, Gyllenhaal’s power lies in a grounded, quiet intensity that appeals to audiences of all ages and genders, the epitome of the dynamic power of Prada’s new fragrance for men.
“With a combination of physical and intellectual strength, Jake is a modern adventurer – the perfect embodiment of Prada’s new masculine fragrance. His unique acting work elevates the limits of emotion, while the visionary projects he produces focus on bold new horizons of storytelling,” said Yann Andrea, Prada Beauty International General Manager.
