about-face, the multi-dimensional color cosmetics brand founded by Ashley Frangipane, professionally known as Halsey, announces the release of its first new franchise since the brand’s debut in January 2021, Fractal: the most wearable glitter ever. The new collection features exclusive formulas across 21 new products for eyes, lips and introduces a brow extension. Always 100% vegan and cruelty-free, Fractal by about-face drops on September 14, 2021.
Continuing the premise of transformation and personal self-expression through makeup for every face, Fractal is an evolution of intensity and depth in both pigment and shine. Highly reflective, each Fractal formula is a delicate balance of science and art, remaining uniformly consistent regardless of the product, applicator, or application style. Serving to define features in refined glitter formulas, each futuristic transfer-resistant and long-wearing hue has potent pigments and super fine celestial sparkle.
“I wanted to name this collection ‘Fractal’ because by definition, it’s a phenomenon that brings a unique order to chaos” said Halsey, about-face Founder, Head Makeup Artist, and Chief Creative Officer. “Delivering a beautiful, glittering look with confidence from unapologetically aggressive to subtle dusting, my Fractal collection allows anyone to invent their own futuristic vision.”
The about-face Fractal franchise includes 8 shades of Glitter Eye Paint [Retail $21] in shades from a cerulean teal to mauve and precious metals in palladium, copper and gold. The 8 shades of Glitter Lip Color [Retail $19] are deep jewel tones from aubergine and berry to lilac and soft pink hues. In addition, Fractal includes a two piece brush duo [Retail $27], 4 limited edition Glitter Brow Gel shades [$21] and a limited edition cosmetics bag [$19].
Fractal Glitter Eye Paint is a shimmer-loaded, silky smooth mousse shadow with pearlized pigment. Longwear and infused with marula oil, it remains flexible without creasing or cracking. The Fractal Glitter Lip Color is a supple, dense waterproof liquid formulation with intense sparkle. A high-impact and reflective glitter, it is also long-lasting, transfer-resistant and adheres without stickiness or grit. Brushes are a densely packed velvety soft duo that allow for flawless application specifically designed to work in tandem with these shimmering formulas. Glitter Brow Gel, a limited-edition, is a lightweight buildable and transparent gel to define, shape, and hold hair while imparting richly pigmented glimmering brow sparkle without flaking or sticking. The new cosmetics case is a purple waterproof PVC that is foldable, waterproof and easy to clean.
