Machine Gun Kelly recently debuted the first launch from his new brand UN/DN LAQR, a genderless nail polish collection built on self-expression and creativity for all. UN/DN LAQR was conceptualized, developed, and launched in partnership with Unlisted Brand Lab, an innovative brand incubator.
Machine Gun Kelly is known for his bold fashion choices and seen as a pioneer in the nail art trend. UN/DN LAQR was created as an extension of his creative wheelhouse to share a message of non-conformity and ultimate self expression, values he holds true, using color without commitment. On his decision to break into the nail category, Machine Gun Kelly says, “I don’t like to just stop at clothes when it comes to expressing who I am. Nail polish serves as a true vessel of self-expression — I can express myself one way today and do it all again tomorrow with something different. When I do my nails, that’s me wearing my own thoughts and making a statement. To me, polish is not just a color, it’s an intention. Every color has a purpose.”
The debut launch features an assortment of ten colors and five top coats. The unique collection helps you set an intention, make a statement, and enables you to create and recreate your look over and over again. Strong neutrals and soft pastels are mixed with pop hues and specialty top coats, including three paint splatter polishes, creating a hundred ways to express the unexpected. All shades boast 9-free, vegan and cruelty-free status. In addition to the individual shades, UN/DN LAQR is dropping eight curated trio sets and three polish kits giving the consumer ultimate creative control over their nails.
