Worth Avenue’s Via Bice welcomed over 150 guests to celebrate the newly renovated via and its glamourous aesthetic during a Mediterranean-inspired evening under the stars. Guests were greeted with Bice’s signature Apérol Spritz as they walked the black carpet to the center of the piazza, where Master Impresario Bruce Sutka set the stage for a magical evening.
“We welcome you to Worth’s Avenue’s new favorite dining and shopping destination. Think Capri, think Positano,” said Emcee Hollis Pica during the welcoming speech preceding the show.
Palm Beach and Hampton’s most coveted DJ, DJ Adam Lipson, accompanied by dynamic electric violinist DJ Elektra, kicked off the 25-minute engaging and upbeat runway show featuring fourteen look representing seven of the Via’s fashion boutiques. (Maac London, Frances Valentine, J’Da, Joy West, CJ Laing, Coastal Girls and Eye of the Needle).
A delightful highlight of the fashion show was when Amanda Beckwith and her adorable 2-year-old modeled and 2 year-old Navah graced the runway, donning Joy West fashion.
“It was great fun putting this together,” said Alexis Posada Testrake, “The owners of all the stores were accessible and excited to engage. It was a win-win.”
Among guests attending the event were Christine and Gene Pressman, Eleanora Kennedy, Scott Snyder, Shannon Donnelly, Bonnie McElveen-Hunter, Fernando Nievera, Burke and Susan Ross, Steve and Gail McMillan, Matt Rosinsky, Kim Frisbie, Katie Crowell, Franny Criddle, Kim Charlton, Inger Anderson, Alice Russell, Mark Foley, Linda Dweck, Isabelle Goodkind, Katie Waylett and Lacy Pica.
