TRESemmé is partnering with Brazilian Ready-To-Wear and Swimwear brand PatBO, known for their signature hand-embroidery and bold prints, to launch a collection of limited-edition hair accessories designed to complement the effortless style of the woman on the go. The hair accessories made their debut on the runway at the PatBO New York Fashion Week: The Shows Fall/Winter 2022 show on Saturday, February 12, and are inspired by TRESemmé’s collection of One Step Stylers – a new line of hair styling products that offer five benefits in each bottle. When paired together, the styling products and hair accessories create effortless, elevated hairstyles in one simple step.
For over 70 years, TRESemmé has been dedicated to developing salon-quality hair care and styling products without the salon price. The new One Step Stylers were designed in response to the need for more simplified, time-saving routines that still deliver essential hair benefits. As a result, the new collection of thoughtfully designed stylers is customized for a variety of hair types and needs and delivers five professional-quality benefits in each bottle to achieve salon-quality styles at home quickly and easily. Whether you want more volume, texture, smoothness, waves, or visible repair, TRESemmé has a One Step Styler for you, including One Step Volume: For Fine Hair, One Step Texture: For Flat Hair, One Step Wave: For Wavy Hair, One Step Repair: For Damaged Hair, and One Step Smooth: For Thick, Frizzy Hair. With the TRESemmé One Step Stylers and TRESemmé x PatBO limited-edition hair accessories, runway-ready hairstyles can be easily created no matter your hair type.
“We know that now more than ever, life is complicated enough, and hair doesn’t have to be,” said Jessica Grigoriou, Brand Director TRESemmé & Suave Hair Care at Unilever NA. “TRESemmé is thrilled to be partnering with PatBO, a brand that also thoughtfully designs for the busy, fashion-forward woman, to complement our new collection of One Step Stylers with stylish hair accessories, providing the tools needed to effortlessly achieve runway-ready hair at home.”
A total of five hair accessories have been designed for the limited-edition collection, including a hand-beaded pearl headband, floral printed scarf, black velvet turband, black velvet bow scrunchie, and gold pearl-embellished clips. Each hair accessory will be paired with a TRESemmé One Step Styler to create effortless, elevated hairstyles for the runway.
“Being a woman who is constantly on the go, I know how important it is to have effortless, yet stylish head-to-toe looks, from clothing to accessories, so I am honored to be partnering with TRESemmé, a brand that develops products for a similar muse,” said Patricia Bonaldi, PatBO Founder and Creative Director. “Each of my designs, including the limited-edition hair accessories, are expertly handmade in the brand’s atelier by a team of artisans from my hometown, for artfully, hand-embroidered collections that capture the vibrant energy of South America.”
