IPSY, the preeminent beauty subscription, recently announced the launch of Glam Bag x Becky G. The award-winning singer curated this limited-edition collab that features eight full-size products from brands she loves, including Artist Couture, Herbivore Botanicals, Tarte, the star’s own Treslúce Beauty, and more.
To curate this collection, Becky G relied on her inner tools of self-expression and Chicana pride. She hopes to inspire IPSY members to color outside the lines, whether experimenting with a bold, new look or breaking free from their everyday routine. “I’ve learned all of my beauty and skincare secrets from my mom, tias, and abuelitas over the years. The best advice they’ve ever given me is to always express myself and be proud of our Latinx heritage and culture. The idea of self expression is ageless, and something that I keep in mind when writing new music and when I was creating Treslúce Beauty. I am so excited to continue encouraging others to express themselves, and introduce some game-changing Latinx and women-founded brands through my Glam Bag X,” said Becky G.
IPSY members will receive eight full-size products, five of which are selected via IPSY’s proprietary machine learning technology, IPSY Match, and three of which the member chooses from a personalized assortment. This experience gives Ipsters and Becky G fans an unprecedented level of choice and control.
“As a woman breaking through in a male-dominated industry and a global pop star releasing genre-defying music, Becky G is inventing her own style– along with break-the-rules beauty book looks that go against the status quo. We are thrilled Becky G is taking IPSY members along for the ride in her Glam Bag X,” said Emine ErSelcuk, SVP of Merchandising at IPSY. “Becky G is already a part of the BFA family with Treslúce Beauty so asking her to curate the November Glam Bag X was an easy choice. As a proud Mexican-American woman, it was important to Becky G that the bag focused on women and Latinx founders. Becky G’s offerings empower IPSY members to live brighty, boldly, and unapologetically.”
