KOSÉ Corporation has cooperated with Aman Group SARL,. in the development of a new skincare range, Aman Essential Skin from Aman’s lifestyle brand with global reach, Aman Essentials, and has started producing the products under an OEM contract. The products will be available from January 11, 2023 in 20 countries, including Japan, and will also be used in treatments at Aman Tokyo and other Aman Spas around the world.
In KOSÉ’s medium-to-long-term VISION 2026, we committed to “Evolving into a company with a global presence.” We also defined our mutually beneficial relationships with all stakeholders*1 as KOSÉ Beauty Partnership, and are working together with those stakeholders to evolve into a company with a global presence, explore new possibilities in beauty, and create a unique cosmetics culture and new value. Furthermore, in relationship-building with customers, we have added the words “gender” and “generation” to “global” to form the acronym “3G” as an area for expanding our customers, and are promoting the creation of a borderless and gender- and age-neutral fan base.
The relationship between Aman and KOSÉ commenced with the launch of facial and body treatments2* using AQ MELIORITY items, the best product line of DECORTÉ, KOSÉ’s high-prestige brand, in 2021 starting at Amanyangyun (China) in October, Aman Spa at The Connaught (UK) in November, Aman Le Mélézin (France) and Aman Tokyo (Japan) in December. Since then, the partnership between the parties has advanced, and Aman Essential Skin will now be launched, with KOSÉ cooperating in the development and contracted as OEM of the products. The products are a highly-functional skincare range for people of a wide range of ages, regardless of gender, combining the worldview of Aman, which caters to its clients’ needs through luxurious and extraordinary experiences, with KOSÉ’s manufacturing, which provides reliable functionality and quality.
