AminoLean recently announced the release their latest limited-edition flavor in their popular line of Pre-Workout Powders and Energy Drinks –Berry Alixir, created in partnership with social media sensation Alix Earle. Both products are available nationwide today and mark Earle’s first co-branded collaboration.
“We started working with Alix back in October 2022 and she instantly became a big fan of AminoLean, so we were so excited to begin this special collaboration with her – especially as both RSP Nutrition and Alix are Miami-based,” said Kelechi Okere, Executive Vice President at RSP Nutrition. “Before AminoLean, she had never tried a pre-workout that made sense for her lifestyle and goals. After taking AminoLean for months as a pre-workout, Alix then started taking AminoLean beyond the gym and would use it for daily activities and anytime energy.”
The Berry Alixir Pre-Workout Powder features all of the benefits that have contributed to AminoLean’s viral popularity online. The product contains 125mg of natural caffeine derived from green tea leaves and organic matcha, which provides a clean energy boost and aids in mental focus. Each serving of the Powder contains 5g of vegan aminos to boost muscle repair and enhance performance. To customize this special edition product to better fit Earle’s goals, AminoLean added Biotin to the Berry Alixir Pre-workout Powder to help promote hair, skin, and nail support.
Made to be an on-the-go energy solution, the Berry Alixir Energy Drink contains 200mg of natural caffeine from green tea leaves and added aminos, delivering a clean, consistent boost of energy that you can enjoy whenever, wherever. Both Berry Alixir products feature a flavorful burst of berry with a hint of hibiscus, and are vegan, gluten-free, and contain 0g of sugar, making them a great choice for the health-conscious and sugar-conscious alike.
Speaking on the collaboration, Earle said, “AminoLean has been my go-to product for energy for a while now, beyond just the gym or a workout. Working with the AminoLean team to create my first co-branded product line has been such a fun and interactive process – from customizing the flavors and products, to developing the creative and design for marketing. I’m very proud to finally share the Berry Alixir with everyone, my energy alternative for daily life on the go.”
“From the various rounds of in-person tastings and flavor revisions to the product’s design and name, Alix was at the helm of the entire creative process behind Berry Alixir,” said Kevin Escalera, Senior Director of Marketing at RSP Nutrition. “We have loved working with Alix every step of the way because she genuinely enjoys the product and provides an authentic perspective to the people who haven’t tried it. Pre-workout has previously been looked at as something “scary” for non-gym buffs, but Alix has been a proponent in showcasing how it can benefit your lifestyle and fitness journey.”
All AminoLean products provide a natural energy boost without the jitters, crash, or skin-tingling effect. Additionally, AminoLean contains a blend of amino acids to help stimulate muscle protein synthesis, build lean muscle, and aid in athletic recovery. Lastly, it has a blend of carnitine, green tea extract and green coffee extract. AminoLean prides itself in delivering an energy-rich experience with the added bonus of lean muscle building, mental focus, and weight management.
