Revolution Beauty recently announced their expansion into United States mass retailer, Walmart. Growing the brand’s accessibility and availability within the United States, this expansion marks the fourth major retailer to carry the brand’s growing cosmetic assortment within the past three years.
Known for delivering low cost, high quality cosmetics that have earned virality across social platforms, including TikTok and Instagram, Revolution Beauty is recognized as one of the world’s biggest players in the fast beauty space. The brand boasts a cosmetics and skincare portfolio inclusive of innovative and cruelty-free products within their eight brands: Makeup Revolution, I Heart Revolution, Revolution PRO, Revolution Skincare, Revolution Haircare, XX Revolution and, new and exclusive to Walmart, Relove by Revolution.
Expanding into over 2,500 Walmart locations throughout the U.S., the competitively priced $5 and under Relove by Revolution assortment will include a variety of offerings, spanning from a full eyebrow and foundation collection to trend driven innovations, such as Freckle Pens, Brushes, and Water Activated Liners. In addition, Walmart will now carry several Revolution products, including Reloaded Eyeshadow Palettes, Loose Baking Powders, Blur Sticks. Currently, the Revolution Relove Long Lash Lengthening Mascara, Revolution Relove Power Lash Volume Mascara, and Revolution Relove Power Brow Fix Clear are the best-selling products from the collection to date.
President of Revolution Beauty USA Sara Staniford weighs in on the brand’s continued growth for 2023, stating, “As we continue to build Revolution Beauty’s presence within the United States, we are incredibly excited to cultivate a new relationship with Walmart. We are confident that our new Relove by Revolution collection will resonate with the Walmart shopper, and look forward to the many exciting elements that this collaboration will entail.”
“At Walmart, our purpose is to help people save money and live better – and for beauty that means delivering on trend, customer inspired items at accessible prices,” says Creighton Kiper, Vice President, Merchandising, Beauty, Walmart U.S. “That’s why we are so excited to welcome Revolution Beauty and their new exclusive line, Relove by Revolution to our growing assortment, providing our customers an exciting new collection for an exceptional value, all at $5 or less.”
