Prose, the Brooklyn-based global leader in personalization, announces their expansion into skincare. The brand, known for delivering custom hair care designed for the individual, aims to offer an alternative to mass-produced skincare with their latest line: the only skincare system to offer truly personalized formulas, backed by science and powered by AI, that evolves with you over time.
Prose Skincare is the first AI-powered skincare line to drive true personalization for the consumer via 15M+ possible formula combinations targeting multiple skin concerns at once. The system is dermatologist-tested, dermatologist-approved and clinically tested to show results in 4 weeks. Through a user-led online consultation, custom insights are pulled from more than 80 key factors such as skin type, diet, stress, pollution and climate, and work to properly address all aggressors. Using only carefully selected essential ingredients, known for their proven results and maximum efficacy, Prose’s Paris-based, in-house R&D team works with a proprietary algorithm to identify the right blend of active ingredients to formulate a three-step skincare system that evolves with you.
The skincare system not only includes bespoke formulas to suit each individual’s skincare needs, but also offers texture and fragrance customization, including a fragrance-free option for those with sensitive skin. Prose’s trio of skincare products are vegan, cruelty-free, silicone-free, alcohol-free, paraben-free, mineral oil-free, phthalate-free and gmo-free.
Recently appointed Chief Scientific Officer, Marie Mignon, leads the development and oversight of the custom skincare line. Mignon works with a team of gifted chemists to combine natural ingredients in innovative ways to bring out consumers’ healthiest skin. “Our R&D team has been working closely with dermatologists, rigorously testing on 2,000+ unique skin types and tones. Each product features a blend of meticulously selected ingredients to strengthen the skin barrier, balance pH, and maintain a healthy skin microbiome, offering maximum potency and zero waste. We have been developing this skincare system for over two years now and are so excited to introduce it to the Prose community as the next step in their personalized wellness routines,” said Mignon. Since 2017, Prose has completed over 3.4M haircare consultations and received over 400k 5-star Prose product reviews on Review & Refine™ The brand’s Review and Refine™ feature, helps Prose users evolve their custom formulas to meet their unique needs month-to-month.
Prose CEO and Co-Founder, Arnaud Plas is dedicated to continuing the company’s growth when it comes to personalization. “Prose’s number one priority is ensuring we deliver on our products’ promises and on our customers’ expectations. Innovation is at the heart of our business, and as a company, we never stop ideating on how we can better serve our customers. After such incredible success with hair care, skincare was the next natural step for Prose to continue as a leader in customized beauty. We have worked to marry a technology driven approach with an apothecary-style concept and our new skincare system follows that same philosophy.”
