Lindywell, the online wellness platform with Pilates at its core and a focus on the mind-body connection through breathwork, recently announced that their popular Pilates products have launched on Amazon.com.
Awarded “Best Pilates App” by Women’s Health and a Health Fitness Award “App and Virtual Fitness” winner, Lindywell continues to lead the movement towards more mindful wellness, including the brand’s strategic decision to bring its “Remember to Breathe” product line to the masses. There has been a groundswell shift across the fitness industry towards overall wellbeing, with consumers focused on exercise to support physical and mental health rather than body changes. In fact, 78% of exercisers said that mental and emotional well-being was the number one reason for exercising.*
“We are incredibly excited to launch in the world’s best-in-class e-commerce retailer,” said Robin Long, CEO and Founder of Lindywell. “It has always been our mission to make Lindywell’s Grace Over Guilt approach accessible to everyone, and the launch of our products on Amazon further allows us to achieve that goal.”
Lindywell’s launch includes a dedicated brand store and four of Lindywell’s best-selling equipment in Lindywell’s signature color palette. The eco-friendly products were sourced and carefully created by Robin to ensure that they met the highest standards and perfectly represent the brand’s philosophy of breaking free from diet and exercise norms and encourage confidence and a Grace Over Guilt approach to living your best life.
*Source: Mintel
