Saks celebrated World Mental Health Day with the launch of its Saks Fifth Avenue-branded merchandise collection.
For the first time ever, Saks will donate at least 50% of the purchase price from each item in its branded merchandise collection to the Saks Fifth Avenue Foundation, accelerating the Foundation’s mission to make mental health a priority in every community through awareness and education, improved access to care and strengthened attitudes, behaviors and relationships that build the foundation for mental health. Saks also announced the winners of the Foundation’s second annual grant program supporting local mental health nonprofits.
“The need for access to high quality mental health care and resources in our country’s most vulnerable communities is increasingly evident,” said Marc Metrick, CEO of Saks and vice president of the Saks Fifth Avenue Foundation Board. “We remain steadfast in our commitment to advance our Foundation’s mission to make mental health a priority in all communities, and our local mental health program grants initiative allows us to invest in grassroots nonprofits across the country where our impact will be outsized. Through the launch of our branded merchandise collection, we are pleased to provide our customers with an opportunity to support our Foundation’s incredible work.”
THE SAKS FIFTH AVENUE-BRANDED MERCHANDISE COLLECTION
The Saks Fifth Avenue-branded merchandise collection includes wool and cashmere hats, gloves and blankets, 100% cotton tees, fleece-lined hoodies and sleepwear – all made in Italy and featuring the iconic Saks Fifth Avenue logo. The collection is available exclusively on Saks.com with inclusive apparel sizing ranging from XS-XXXL. At least 50% of the purchase price from the collection will benefit the Saks Fifth Avenue Foundation and support their national and local nonprofit partners that provide mental health resources and support to communities that need help the most.
“As part of our commitment to champion meaningful causes that are important to our customers, employees and partners, we’re pleased to introduce a merchandise collection that supports the Saks Foundation,” said Tracy Margolies, chief merchandising officer of Saks. “We know our customers love fashion and the Saks brand and will be excited about a collection that features our iconic logo while helping to make a positive impact on communities across the country.”
