On January 1, 2024, award-winning skincare brand OLEHENRIKSEN will expand distribution into the nation’s largest beauty retailer, Ulta Beauty. Globally renowned for pioneering clinically backed Scandinavian-inspired skincare, this announcement marks a new milestone as the brand enters their 41st year in business.
Brand Founder Ole Henriksen shares, “It is an honor to partner with Ulta Beauty for OLEHENRIKSEN’s next retail chapter, especially as we both share a joyful approach to beauty. Our mission at OLEHENRIKSEN is to deliver joy and results in every bottle, and we love that Ulta Beauty is equally as passionate about helping people spark, embrace, and find joy through beauty. I’m very proud to see my brand launch with Ulta Beauty, ensuring the intentional and efficacious formulas we produce can be celebrated and enjoyed by even more people across the country.”
OLEHENRIKSEN has been recognized as a leader in the beauty landscape for over 40 years. Generating virality across social platforms and frequently attributed as a celebrity favorite skincare brand, OLEHENRIKSEN’s launch into Ulta Beauty will further expand the brand’s reach, delivering a new consumer base the opportunity to achieve the iconic #OleGlow that the brand’s products are clinically proven to deliver.
Speaking to the brand’s continued growth, Senior Vice President and General Manager of OLEHENRIKSEN, Sarah Koch, states, “We are honored to partner with Ulta Beauty to champion OLEHENRIKSEN’s next retail chapter. From the guests’ demand for our presence within Ulta Beauty’s offering, to our synergy across brand vision and shared dedication to providing consumers with a joyous experience, this momentous partnership provides the opportunity for an expanded network of individuals to experience the transformative results of our products. As we approach 2024, we look forward to many exciting launches, initiatives, and activations that will make our partnership with Ulta Beauty impactful for all.”
Just in time for the new year, Ulta Beauty guests nationwide will be able to shop OLEHENRIKSEN in 700 select stores and on ulta.com. The robust OLEHENRIKSEN assortment will include a variety of the brand’s best-sellers, spanning across their iconic Truth Collection, which features the multi award-winning Banana Bright+ Eye Crème and Pout Preserve Peptide Lip Treatment, Strength Collection, inclusive of their hero Strength Trainer Peptide Boost Moisturizer, Transform Collection and more. Plus, new product launches and exclusives set to debut throughout 2024.
“At Ulta Beauty, we’re committed to bringing the best and brightest brands to our assortment and providing our guests with solutions that meet their every need,” says Penny Coy, Vice President of Merchandising at Ulta Beauty. “OLEHENRIKSEN is a shining example of this and we’re proud to partner with Ole and his team to bring his beloved brand to more beauty enthusiasts. With its proven formulas, award-winning products and transformative results, we’re giving guests what they want, and in some cases, what they never knew they needed, now with even greater access in more than half of our stores across the country and on ulta.com. We look forward to inviting new and existing fans to discover OLEHENRIKSEN at Ulta Beauty in the new year.”
