Adidas Originals, the leading lifestyle label, has taken inspiration from the penultimate decades of the 20th Century with its latest FW23 collection of timepieces.
Leaning into the colorful, lively and playful style that laid claim to popular fashion in the 80s and 90s, the Time For Me campaign blends innovation with a modern take on the brand’s timeless designs.
This FW23 collection sees Adidas Originals embrace several watch designs with classic and cutting-edge silhouettes to produce an array of timepieces that also pay tribute to the brand’s rich history. Each watch features the iconic Trefoil logo; a symbol that has 50 years of cultural history.
The Digital Two SST timepiece embodies 80’s nostalgia tapping into the aesthetics from the brand’s archive of designs. The retro time and date display, coupled with chronograph functions and an alarm blends modern flair with a vintage feel. The Project Two GRFX makes a playful addition to the collection with striped Trefoil logos on the dial and either a bright pink or sleek black color palette. The Retro Pop One also combines both vintage and modern, and disruptive and familiar designs to create a unique analog timepiece that centers around minimal geometries and a cool-toned audacious dial.
The City Tech One SST; already considered a classic among the Adidas Original timepieces, now features a stainless-steel case that gives even more character to its daring silhouette. The Edition One watch also features a bold design with an oversized, cut-through Trefoil logo at the center of the dial, and is encapsulated by a sleek stainless-steel case. Lastly, combining sporty elegance with technical function is the Code One Chrono which features a timeless silhouette and practical silicone strap.
Infused with the rich heritage of the brand, each timepiece in the Adidas Originals FW23 timepiece collection combines vibrant colors and daring shapes to create a collection built around playful accessories made for self-expression. The Time For Me campaign celebrates individuality with these brand-new timepieces designed for a consumer looking to capture life’s present moments.
Available at adidas.com/usandmacys.com, $79-$219.
