La Roche-Posay recently announced Jannik Sinner, one of the best tennis players of his generation with an exceptional 2024 start, as its new Global Brand Advocate.
This long-term collaboration aims to address the lack of protection and education around UV rays, leveraging La Roche-Posay’s pioneering expertise and iconic sunscreen range Anthelios. Jannik Sinner, playing all year long outdoor, will serve as the perfect partner in cause to engage around photoprotection, which is a major – yet underestimated – matter of public health.
With a large fanbase that extends far beyond sports fans, Sinner is the embodiment of true performance while breaking established codes. He also embraces La Roche-Posay’s values of authenticity and excellence, to become a skin life-changer.
Together, Jannik Sinner and La Roche-Posay open a new era to break old habits and ensure a healthier future for all skins.
