On Saturday May 16, Rare Shades 7 will add a unique exhibition of Porsche colors to the diverse array of topics on offer during this year’s NYCxDESIGN Festival.
The one-day show presented by 000 Magazine marks the first time that the general public will be allowed inside Wildflower Studios, a new 760,000 sqft creative campus in Queens conceived by Robert De Niro, Raphael De Niro and Adam Gordon to return filmmaking to New York City.
Now in its seventh edition, 000’s innovative Rare Shades event series explores Porsche through time, design and the psychology of color—putting both newcomers to the marque and seasoned enthusiasts on equal footing as they consider its sports cars from a new perspective. “Rare Shades isn’t a car show as you know them,” said 000 Editor-in-Chief Pete Stout. “It’s a study of Porsche’s form language through the lens of one studio’s remarkable impact in the world of color and trim. 000 launched Rare Shades in 2018 to highlight that history within a modern automotive landscape dominated by black, white, silver and gray cars—not to mention our desire to see a wide array of unusual Porsche colors in one place.”
Rare Shades 5 was hosted at Summit Skywalker Ranch in Marin County, while Rare Shades 6 took place at the Aga Khan Museum in Toronto. This year’s venue in New York City will be an integral part of the Rare Shades 7 experience.
“Wildflower Studios was designed to enable storytelling at the highest level,” said Adam Gordon, cofounder of Wildflower Studios. “Rare Shades 7 brings that vision into a new context—where design, light, and movement come together in a way that feels both unexpected and entirely natural for this space.”
With more than 100 cars on display, Rare Shades 7 will allow attendees to sample an important element of 000’s core ethos: exploring not just what happened at Porsche, but why.
Rare Shades 7
May 16, 2026, from 1pm to 6pm
Wildflower Studios, 35-15 19th Avenue, Queens, New York 11105
Tickets available at 000magazine.com
