O Positiv Health, a brand specializing in women’s vaginal and hormonal health, announced its expansion into the hair category with the launch of Uro Hair Growth + Volume.
Formulated for women 18+, the launch marks a mission-driven effort to help women address hair loss.
50% of women will experience some form of hair loss by age 80. Many women experience hair thinning and shedding throughout their lives—yet solutions designed around their needs remain limited. For O Positiv, this launch is a natural extension of its mission to support women through every stage of life with science-backed solutions designed for everyday routines.
“Over the past few years, countless women have reached out to us sharing their struggles with hair thinning brought on by life’s daily challenges, including stress, menopause and more,” said Brianna Bitton, co-founder of Uro by O Positiv Health. “We realized hair loss is a core concern for women, yet this category has historically been marketed toward men. As a brand dedicated to women’s health, we set out to create an innovative, clinically backed solution that is designed for women.”
Formulated to help women reclaim their confidence, Uro Hair Growth + Volume combines targeted hair vitamins and minerals with its hero ingredient, Serevelle—a breakthrough, clinically studied proprietary extract from Saw Palmetto with ActiLipid4Hair bioactive free fatty acids—to support healthy hair growth, visibly thicker hair in as little as three months. Third-party tested and designed to fit seamlessly into existing wellness routines alongside other O Positiv products, the supplement offers an accessible approach to long-term hair health, delivering support in just one convenient daily capsule at nearly half the price of leading market alternatives that require 2–4 capsules a day.
Key ingredients in Uro Hair Growth + Volume include:
- Serevelle–a clinically studied, proprietary form of saw palmetto extract shown to support healthy hair growth, thickness and density.
- Holy Basil–traditionally used for stress management.
- Hair and scalp nutrients–a targeted vitamin and mineral blend, including biotin, selenium, vitamin C, vitamin B12 and iron, to help support daily nutrition and address deficiencies linked to hair loss.
“Hair thinning and shedding are some of the most common concerns I hear from women in my practice, and the over-the-counter space can be especially difficult to navigate,” said Dr. Kavita Mariwalla, double board-certified dermatologist and mohs surgeon. “I find Uro Hair Growth + Volume compelling because it takes a targeted approach to the hair follicle, combining Serevelle, a proprietary botanical active, with key nutrients for hair health. It’s designed to support the natural hair growth cycle for visibly thicker, fuller-looking hair—all in one simple, once-daily capsule.”
By combining clinical efficacy with a deep understanding of women’s real health journeys, O Positiv continues to expand its mission of delivering compassionate, science-backed care for every stage of life. Uro Hair Growth + Volume is available now exclusively direct-to-consumer on opositiv.com for $36.99. For more information, visit opositiv.com.
