Plant-powered skincare brand TruSkin announces their first brand ambassadorship with rising star actress and singer Kylie Cantrall. The two will work in collaboration with one another on new product launches, social media initiatives, and overall brand vision, and the partnership will culminate in a special, limited-time holiday gift set curated by Kylie herself.
“As someone who has had a skin care regimen since I was 9 years old, I’ve always placed such an importance on using safe and clean products,” Kylie said. “That’s exactly why I’m partnering with TruSkin! Their plant powered formulas and nourishing ingredients give my skin the nutrition it needs to glow and shine.”
A longtime fan of the brand, Kylie has already been organically talking about TruSkin products on Instagram and TikTok, where she has a combined 6.8 million followers. Kylie is a beauty girl — it’s her number one category focus right now — and loves to play with her look, but at the end of the day the most important thing is skincare and skin health. Kylie’s use of TruSkin products models the importance of taking care of your skin and using clean ingredients starting as a young adult, and perfectly encapsulates the brand’s “skin friendly, skin nutrition” motto.
“TruSkin’s brand purpose is pioneering skin nutrition, and Kylie has the power to inspire and educate a whole new generation of skincare users,” said Wellbeam CEO Chris Marschall. “Our partnership grew from mutual admiration – Kylie was already a fan of our #1 online rated Vitamin C Serum, and we appreciated her honesty, creativity and work ethic as an actress, songwriter and social media content creator. Our partnership allows TruSkin to work closely with Kylie to help make skin nutrition understandable and accessible to all.”
