KISS Products Inc. recently announced a new partnership with Sir John. Renowned for his creative force in the beauty industry and collaborative ventures with a constellation of iconic celebrities, Sir John now joins forces with KISS to support the brand’s portfolio of strip lashes and adhesives. KISS remains the #1 false lash brand with its strip lashes receiving accolades and awards throughout the years including a recent Allure Best of Beauty win for their new KISS Lash Couture Muses collection.
KISS’s revolutionary innovation within the lash category has firmly established them as the market leader, and now paired with Sir John’s partnership will further solidify their leadership position in the beauty space. “I am absolutely elated to embark on this journey as the brand ambassador for KISS Lashes. The fusion of my artistic expression along with the unmatched styles, quality and value KISS provides aligns perfectly with my vision,” says Sir John.
Annette DeVita-Goldstein, SVP of Global Marketing, shares her enthusiasm: “Our collaboration with Sir John as the KISS Lash Ambassador supports our commitment to introduce new consumers to the transformative power of false lashes as a tool for self-expression and confidence. This combined with Sir John’s passion and creative flair aligns beautifully with the KISS brand mission.”
In his capacity as the Makeup Artist Ambassador, Sir John will have a dedicated page on kissusa.com that features exclusive content complete with tutorials, tips and tricks, and testimonials about his favorite KISS lashes in addition to social posts, conducting masterclasses and press interviews as the brand’s dedicated spokesperson.
