Burt’s Bees and Hidden Valley Ranch have teamed up to bring the craveable flavors of a basket of wings to your favorite lip balm. Beginning Jan. 17, fans can purchase a limited-edition 4-pack of Burt’s Bees lip balm, which will boast the classic flavors of Hidden Valley Ranch, Buffalo Sauce, Crunchy Celery, and Fresh Carrot, available while limited supplies last. Just in time for game day, this collaboration will fuse serious ranch flavor with all day lip hydration.
“We are officially in wing eating season, which feels right at home for Hidden Valley Ranch,” said CC Ciafone, Marketing Director at Hidden Valley Ranch. “As we inch closer to the biggest wing consumption day of the year, we are looking forward to teaming up with Burt’s Bees for this never-been-done-before collab – and our first foray into the beauty category!”
The collab brings together two fan-obsessed brands at a moment when lips are dry, and wings are the traditional game-day fare. And while ranch may not be a typical flavor for lip balm, the Burt’s Bees x Hidden Valley collab gives consumers a surprisingly fun spin on some of their favorite everyday products.
“This all started with an April Fools social post featuring Hidden Valley Ranch lip balm,” stated Mariah Eckhardt, General Manager at Burt’s Bees. “Fans responded so enthusiastically. So, for an exciting, limited release, we’re bringing together two fan favorites—Burt’s Bees lip balm and Hidden Valley Ranch. This delightfully unexpected union comes just in time for dry lip season and game day.”
