Eucerin, a dermatologist recommended brand with 100+ years of skincare expertise, has officially entered the Face care category with the new Immersive Hydration Collection. vailable for purchase starting January 2024, the Immersive Hydration Collection is revolutionizing the category by leveraging multi-weight hyaluronic acid in a whole new way. The collection is further enriched with Antioxidant Complexes to help fight the damaging effects of free radicals.
“Science is in our DNA at Eucerin and the Immersive Hydration Collection is backed by extensive clinical studies that have proven the multi-benefit formula,” says Frank Kirchner, Director of Clinical and Scientific Affairs for U.S. Derma Brands at Beiersdorf. “The unique formulations feature two sizes of hyaluronic acid, with macro molecules to hydrate the skin’s surface layer and with micro molecules that are 40x smaller** to hydrate deep into the skin’s upper surface layers to deliver visibly smoother skin.”
“We are thrilled to enter the Face care category in such a breakthrough way with Immersive Hydration,” says Marie Chollet, Marketing Director, Eucerin Face. “These products give consumers the opportunity to choose a first-to-market face care collection with multi-weight hyaluronic acid to go beyond hydration and enhance their daily skincare routine.”
The Immersive Hydration Collection joins Eucerin’s Hydrating Cleansing Gel and Hydrating Micellar Water, for a complete start-to-finish skincare routine.
With products made specifically for a range of different skin types and needs, Eucerin believes in the life-changing power of accessible skincare and encourages consumers to make informed choices customized to their individual skincare routines.
