Skincare company Luma & Leaf announces its launch with Whole Foods Market. Luma & Leaf will be launching nationally in select Whole Foods Market stores, as well as available to add to Whole Foods Market online orders. Focused on solutions for everyday skin concerns, the line specializes in affordable, efficacious skincare products made with high-quality, consciously sourced ingredients that are designed to be gentle on even the most sensitive skin.
Luma & Leaf conducted extensive quantitative research, engaging skincare consumers across the US to help develop the brand. This affirmed their guiding tenets i.e., that most people want plant-based, sensitive-skin-friendly formulas with clinically studied, effective ingredients and without the traditional markup. Luma & Leaf continues to rely on this co-creative process with consumers having surveyed over 5,000 skincare consumers to date.
“As a young skincare brand, we are so grateful for the opportunity to work with Whole Foods Market, which we see as an ideal retailer,” said Luma & Leaf Vice-President of Global Retail Sales Chelsea Bartkowiak.
Luma & Leaf will debut at select Whole Foods Market stores nationwide with 5 core products: Hydraglow – Hyaluronic Acid + AHA Gel Cleanser, Afterglow Brightening Vitamin C Serum, Relief & Repair – Oat + Niacinamide Moisturizer, Fresh Lift – Peptide + Hibiscus Firming Moisturizer, and Soft Focus – Pore Clearing Toner. Each of these is emblematic of the brand’s commitment to innovative formulas and proprietary blends that combine tried-and-true ingredients with lesser-known botanical active ingredients.
