Mezcal Amarás, the leading global mezcal brand known for its high-quality mezcals, announces its second annual artist series titled “Memory and Migration.” This limited-edition series features the work of six global multidisciplinary artists.
The 2024 Verde series features the works of artists including Alice Quaresma, Pia Riverola, Ricardo Luévanos, Victoria Villasana, Giorgio Ermes Celin, and Andrea Wang, who created unique labels based on their interpretation and exploration of the themes of migration and memory through their personal experiences. Each resulting piece adorning the Mezcal Amarás Verde labels is a celebration of belonging, reconnecting, new beginnings, and the power of art to transcend borders.
“At Mezcal Amarás we have always supported the arts, and this collection is no exception,” Santiago Suarez, Chairman & Co-Founder of Mezcal Amarás said. “We are committed to creating experiences that refresh and awaken all the senses — through taste, sight, smell, and touch. With our limited-edition Verde labels, we hope to give a voice to people of all cultures, races, and genders while celebrating their individual stories.”
The six creatives were selected for their unique artistic language and vision. Their artwork showcases a range of traditional to contemporary mediums — from painting to photography – each reflecting the vibrant and diverse cultures of the individual artists. Mezcal Amarás’s DNA upholds the belief that creativity is the catalyst for change and this annual series is a formal way to continue supporting artists, an effort the brand has supported since its inception ten years ago. AndArt Agency was commissioned to create this year’s project, overseen by Elliot Safra, a director at the firm.
“Now in our second year working with Mezcal Amarás, we are once again extremely proud of the group of artists that we have gathered for this year’s Artist Series,” said Elliot Safra, Director at AndArt Agency. “Commissions are an important factor in helping artists develop their careers, and the artists chosen took the task to heart with some incredible works. We look forward to continuing exposing artists we believe into an ever-expanding audience, on the bottles, at the distillery, and online.”
First launched in 2016, Mezcal Amarás Verde’s Artist Series is the culmination of a year’s work with artists across the globe whose work is commissioned to be featured on Verde bottles and in Mezcal Amarás’s Oaxaca distillery.
Mezcal Amarás Verde celebrates art and mezcal’s combined ability to empower, inspire, and stir emotions in pursuit of a better world. The Mezcal Amarás Verde line is a high-quality mezcal that respects Amarás’s holistic cycle “from seed to sip,” crafted with artisanal methods using 8-year-old agave Espadín, making the line a must-have for collectors, mezcal lovers, and art enthusiasts alike.
The limited-edition ‘Artist Series’ bottles will be available for purchase online at reservebar.com and select retailers worldwide starting now. To discover more about Mezcal Amarás Verde and to see the label designs from the ‘Artist Series’, visit mezcalamaras.com.
