Creme of Nature, a leader in textured hair care products, recently announce Emmy award-winning actress, singer, songwriter, producer, and television host Keke Palmer as their first-ever Chief Brand Officer. In this role, Keke will not only serve as an on-camera model and spokesperson, but she will work closely with the Creme of Nature team to help shape their product lines, consult behind-the-scenes on product innovation, advise on packaging evolution, and share product demos. Keke will also influence brand direction, marketing, and storytelling to help curate campaigns that will authentically engage the multicultural community and reinvigorate the Creme of Nature brand ethos.
“What really stood out to me about Creme of Nature is their commitment to celebrating Black beauty. From the start, they’ve been crafting effective, high-quality products that really cater to our unique hair textures and needs,” said Keke Palmer. “This partnership means so much more than just being an ambassador or face of the brand, but more importantly, I get to have a voice in shaping the future of a company that truly cares about the same things I do – authenticity, representation, and natural beauty. I am equally passionate about ensuring that we continue to create products that resonate with our community and celebrate the diversity of textured hair.”
“As a Black-founded brand, it was important for us to collaborate with someone who truly understands and embraces her natural hair, and embodies the values we stand for. Creme of Nature was founded in Chicago, so Keke, a Chicago native, brings a genuine and relatable perspective – her deep connection to her roots, along with her insights and expertise, will help us better meet the needs of our customers,” said Chandra Coleman, Head of Marketing for Creme of Nature. “Throughout Keke’s remarkable professional career and personal life, she’s demonstrated her authentic self, in line with our brand ethos. We believe that with Keke on board, we can continue to grow and make a meaningful difference in the hair care industry.”
Keke will be featured throughout Creme of Nature’s social and digital media campaigns, in-store displays, and national advertising, and will make live appearances on behalf of the brand starting later this year. To learn more about the partnership, as well as the latest launches and initiatives from Creme of Nature, please visit www.cremeofnature.com.
