La Roche-Posay, the worldwide expert in advanced UV protection, announces its new nationwide amenity partnership with famed boutique member hotel franchise, Soho House, for the Anthelios sunscreen collection. This is considered to be Soho House’s first major sun care partnership for the US region since 2021.
Soho House members and guests will discover the very best in premium, board-certified dermatologist-approved sun care with the La Roche-Posay Anthelios Ultra Light Fluid Facial Sunscreen SPF 60 to be included in all in-room product amenity packages, and the La Roche-Posay Anthelios Melt-In-Milk Face & Body Sunscreen SPF 60 to be offered poolside at Soho House locations across the country.
La Roche-Posay has made its mission for the last fifteen years to educate on the importance of sun safety and make “Every Day A Sunscreen Day” promoting proper sunscreen application for daily use on all skin tones and textures. It is the brand’s goal to introduce its premiere Anthelios SPF collection to the Soho House community, just in time for the peak summer season, and foster new relationships to increase awareness around their ongoing sun protection cause.
La Roche-Posay will also be hosting member events throughout the summer at various Soho House locations for guests to try the Anthelios sunscreen products and see firsthand the brand’s commitment to daily UV protection. La Roche-Posay will also be offering complimentary skin cancer screenings onsite with board-certified dermatologists during events and distributing free product samples for guests to take home the latest Anthelios sunscreen launches as part of the brand’s ongoing mission to promote sun safety.
“Sun protection is central to La Roche-Posay’s brand mission. Although skin cancer is largely preventable, it still affects millions annually. Through this partnership with Soho House, we broaden our commitment to sun safety by providing members with easy access to our dermatologist-recommended sun care products, furthering our shared dedication to well-being.” – Rachelle Mladjenovic, General Manager, La Roche-Posay US
La Roche-Posay products can be purchased at CVS, ULTA, Target, Walgreens/Duane Reade, Rite Aid and online at www.laroche-posay.us, Amazon, Dermstore, LovelySkin, SkinStore.
For additional information about La Roche-Posay, visit www.laroche-posay.us and follow La Roche-Posay USA on Facebook, Instagram, TikTok and Twitter @LaRochePosayUSA
