Cult-favorite self-care brand Patchology and iconic national bakery Sprinkles recently announced that they’ve launched a delicious skincare collaboration: two “flavors” of limited-edition, cupcake-inspired eye patches. The unexpected pairing brings together the best of both worlds: Sprinkles’ signature flavors and Patchology’s innovative skincare science for a sensorial self-care experience.
The collaboration features two new no-slip eye patch scents inspired by Sprinkles cupcakes: Eye Want S’More, based on the best-selling S’Mores cupcake, and Apple of My Eye, a new Candy Apple cupcake flavor created just for this limited-edition partnership. The soothing and hydrating Eye Want S’More eye patches, infused with the yummy scent of freshly torched s’mores, are formulated with marshmallow root, cocoa butter, and vanilla fruit extracts to soothe, hydrate, and protect the delicate eye area. While the smoothing and hydrating Apple of My Eye eye patches are infused with the edible scent of crisp candied apple and formulated with apple extract to smooth, essential minerals to heal and soothe, and sugarcane extract to hydrate and soften. In addition to the new eye patches, both cupcake flavors will be available at all Sprinkles bakery locations nationwide.
“We wanted to create something that felt fun, indulgent, and totally joyful,” said Patchology CEO, Chris Hobson. “This collaboration is all about celebrating small, sweet moments of self-care, and what better way to do that than with the help of Sprinkles. These eye patches are whimsical, effective, and truly a treat for both your skin and your senses.”
“At Sprinkles, we’re always finding fun and unexpected ways to surprise and delight,” said Justin Murakami, President at Sprinkles. “Over the past 20 years, trying new things has been part of who we are, from creating the world’s first Cupcake ATM to expanding into the beauty and lifestyle space. This partnership with Patchology is another exciting way we’re bringing that spirit of innovation to new spaces.”
Available both in-store at ULTA and online at Patchology.com from July 20th until September 13th. Cupcakes are available at all Sprinkles bakery locations nationwide from July 21st until August 10th. For more information, please visit Patchology.com and Sprinkles.com and follow along at @Patchology and @SprinklesCupcakes.
