Anastasia Beverly Hills is proud to announce Antonela Roccuzzo as its new Global Brand Ambassador for 2026. Celebrated worldwide for her timeless elegance, authenticity and influential voice, Antonela embodies the core values of Anastasia Beverly Hills: confidence, integrity and female empowerment. As a devoted entrepreneur, mother and global fashion figure, Antonela continues to be a driving force within the industry.
“We are thrilled to welcome Antonela into the Anastasia Beverly Hills family,ˮ said Anastasia Soare, founder and CEO of Anastasia Beverly Hills. “Her grace, warmth and natural approach to beauty perfectly reflects the spirit of our brand. Antonela inspires millions by staying true to herself and that authenticity is what makes this partnership so powerful.”
In her new role as Global Brand Ambassador, Antonela will be featured across upcoming social content and projects highlighting the brand’s hero products and new launches.
“I have always admired Anastasia Beverly Hills, not only for its incredible products but for the brandʼs dedication to empowering people to feel confident in themselves,” said Antonela Roccuzzo. “Itʼs an honor to partner with a brand I genuinely love and use every day. Iʼm excited to create meaningful moments together and share more of my beauty routine with the world.”
The shared values between Antonela Roccuzzo and Anastasia Beverly Hills serve to inspire and empower women worldwide, reflecting a partnership grounded in artistry, innovation and individuality.
