Coty Inc. announced the launch of Marc Jacobs Beauty, the highly anticipated return of the color cosmetics brand fans have spent years campaigning to bring back.
Reimagined in partnership with Coty, a leader in prestige beauty, Marc Jacobs Beauty launches in the U.S. on May 28th on MarcJacobs.com and June 1st on Sephora.com.
Few designers have shaped popular culture quite like Marc Jacobs. From the impact of his 1993 “Grunge Collection” for Perry Ellis to decades of collections infused with the vibrant pulse of downtown New York energy and subculture, Marc has consistently championed individuality over convention—advocating for personal style over trends and authenticity above all else. With the return of Marc Jacobs Beauty, that same spirit finds a new canvas, injecting a jolt of fearless creativity and color back into the beauty world.
“I think about beauty the way I think about fashion: it’s an area for creativity and self-expression,” said Marc Jacobs. “Marc Jacobs Beauty represents joy and is a celebration of how we can use makeup to express ourselves through color, texture and shape.”
The collection is built on a single idea Marc Jacobs Beauty calls “Joyride Sensoriality”—makeup should feel as good as it looks. Consumers will be delighted by unexpected textures, tactile finishes and formulas designed to be played with. Offering a rebellious counterpoint to clean minimalism and the pared-back aesthetic, Marc Jacobs Beauty challenges the conventions of traditional luxury with irreverent color, statement textures and collectible design. Supplying the tools, not the rules, the collection presents a new vision of beauty—experimental, inclusive and unmistakably Marc Jacobs.
Jean Holtzmann, Coty chief brands officer prestige said, “Marc Jacobs Beauty has been years in the making and we could not be more proud to bring it to life. This launch is a joyful, maximalist celebration of color and creativity. It is exactly the kind of bold innovation that defines Coty Prestige and we believe it will be one of the defining launches of 2026.”
“Marc Jacobs Beauty is one of the most anticipated relaunches in prestige beauty, and Sephora is proud to partner in bringing it back to consumers around the world,” said Priya Venkatesh, global chief merchandising officer at Sephora. “At the intersection of fashion, creativity and pop culture, the brand is uniquely positioned to resonate with Sephora’s deeply engaged beauty community across both loyal fans and a new generation of beauty consumers. Originally born at Sephora, Marc Jacobs Beauty created some of the industry’s most iconic products and we anticipate this new era will inspire that same level of obsession and fandom. Together with Coty, we look forward to reigniting excitement for Marc Jacobs Beauty, driving discovery at scale and supporting the brand’s next chapter of long-term global growth.”
Marc Jacobs Beauty launches with a curated edit of color cosmetics spanning eyes, complexion and lips, from the Drawn This Way Longwear Eyeliner and Born Star Eyeshadow to the Heart On Lipstick, Joystick Blush Stick, Flashes Mascara, Legally Bronze Bronzer and Money Shot Highlighter Gel. Each formula is high-impact, with long-wearing performance and built to be layered, blended and worn from morning into night.
The custom packaging, designed by Marc himself, features the brand’s signature charm motifs: a daisy for complexion, a star for eyes and a heart for lips. Rendered in exaggerated metallic and soft-touch silhouettes, the packaging transforms everyday beauty essentials into playful, collectible objects designed to celebrate individuality in every hue. The collection is priced from $26 to $42 in the U.S.
Marc Jacobs Beauty launches May 28, 2026 on MarcJacobs.com and May 31 on the Sephora App Preview, followed by its June 1, 2026 launch on Sephora.com.
