Josh Altman is one of the most successful real estate agents in the United States and star of the hit reality TV show, “Million Dollar Listing Los Angeles.” Specializing in the luxury real estate market of Beverly Hills, Bel Air, and the Hollywood Hills, Altman has built a clientele consisting primarily of A-list celebrities, athletes, business leaders and high net worth individuals from around the world. He has sold over $3.5 billion in real estate and has over $1 billion in active listings at any given time.
Altman’s book, “The Altman Close: Million-Dollar Negotiating Tactics from America’s Top-Selling Real Estate Agent” will be published by Wiley on April 9 and is currently available for pre-order. In his book, Atlman shares his greatest tips and advice for real estate sales and negotiation tactics.
“Over the past 24 months I closed 285 deals,” he explained. “I’ve written down every negotiation tactic, closing technique and ninja secret so you can now close more deals too.”
Built upon the skills and techniques that have made Altman one of America’s top agents, “The Altman Close” serves as a guide for anyone buying or selling a house, whether for a client or themselves. By sharing his own experiences, Altman breaks down the process step by step, describing the game-time mentality and work ethic necessary to be successful in real estate. He details the opening of a deal, including creating a team, establishing a brand, and marketing one’s reputation to generate ongoing business that leads to big rewards and helps close the open with sellers and buyers.
Once the open is closed, the real work begins, and Altman outlines all of the required work necessary from the first to the last handshake. He describes working with buyers, strategizing with sellers, and shares his foolproof tips for listing language, interior design, and staging, along with pointers for open houses and broker’s opens. Finally, Altman shares the strategies and techniques he uses to drive a deal forward and explains how to get the best price for a property by creating desire, scarcity, and demand to ultimately lead to the close.
Altman provides essential advice to help anyone find success in real estate and negotiation. Told in his signature, straight to the point style, Altman uses anecdotes from his own experiences to help real estate agents, investors, buyers and sales professionals take their game to the next level.
