Khloé Kardashian expanded her rapidly growing fragrance empire with an official launch at Sephora on September 14, 2026.
In partnership with Luxe Brands, this major retail expansion brings Khloé’s luxurious scent portfolio—XO Khloé, Almost Always and the newly debuted XO Blue—to Sephora customers across the United States and Canada.
The launch marks a defining milestone for the brand, reinforcing Kardashian’s position as a dominant force in the global beauty industry. The brand will be featured in 1,300 Sephora US and Sephora Kohl’s doors across the US and will serve as the exclusive retailer for Khloé Kardashian Fragrances in the Canadian market.
This North American debut with Sephora serves as a strategic springboard for rapid international scaling, establishing a blueprint to seamlessly extend the fragrance portfolio into the world’s most dynamic beauty hubs—including Mexico, Brazil, India and key markets across Asia. By leveraging Sephora’s elevated retail framework and high-visibility media presence across the US and Canada to validate consumer demand, Luxe Brands and Khloé Kardashian are positioned to capitalize on rising global appetite for prestige fragrances.
“Sephora is such an iconic destination for beauty discovery, and I am so excited to bring my fragrance collection to their community,” said Khloé Kardashian. “Creating these scents has been a deeply personal journey for me. I wanted to build a portfolio that offers a transportive and memorable experience and Sephora is the perfect partner to help tell that story.”
“The Sephora expansion for Khloe’s fragrance portfolio will be supported with a comprehensive 360-degree media campaign across key consumer touchpoints—from paid social and digital to out-of-home and strategic media partnerships” said Noreen Dodge chief marketing and strategy officer for Luxe Brands. The campaign will also leverage high-impact entertainment adjacencies, including video placements surrounding the new season of Hulu’s The Kardashians, reinforcing that Khloé’s fragrances are now available at Sephora while driving awareness, discovery and engagement at scale.
The collection became available on Sephora.com and in-store on September 14, 2026.
