Vaseline, the skin care brand trusted for generations is giving body care lovers two new reasons to raise their standards with the launch of the Vaseline Cherry Aura Collection and Vaseline Vanilla Comfort Collection–two distinct new body care collections that pair indulgent fragrance experiences with the trusted hydration and nourishment Vaseline is known for.
If anyone knows something about raising her standards, it’s social media creator, Kristy Sarah. That’s why Vaseline executed a series of grand gestures, to partner with Sarah and officially launched the new collections at the Monse Spring / Summer 2027 Runway Show during New York Fashion Week.
Sarah is in an era of leveling up and being more intentional about the things she chooses to make part of her life. Vaseline is bringing that same energy to body care, encouraging Sarah and consumers everywhere to take a closer look at their routines and choose products that meet a higher standard. With luxurious new fragrances and textures and hydration backed by Ultra Hydrating Lipids, Cherry Aura and Vanilla Comfort are proof that leveling up should never mean having to compromise.
“Kristy is someone who is always evolving and has a clear point of view on quality, which made this partnership such a natural fit,” said Kate Godbout, head of Vaseline North America. “The Cherry Aura and Vanilla Comfort lines reflect that same idea in body care, bringing indulgent new fragrances and textures together with the trusted hydration and skin care Vaseline has always delivered. We’re thrilled to partner with Kristy to introduce this next chapter for Vaseline.”
“I’m in an era where I’m being much more intentional about what I choose, and quality has become non-negotiable for me,” said Kristy Sarah. “Vaseline is one of those brands I grew up knowing I could count on, and now the Cherry Aura and Vanilla Comfort collections give me something completely new to love. They smell amazing, my skin feels incredible and, after everything Vaseline pulled off during Fashion Week, I have to admit–they definitely got my attention.”
Two New Collections, Two Distinct Experiences
The Vaseline Vanilla Comfort Collection, available exclusively at Target, wraps skin in notes of warm, creamy vanilla. The collection includes Vaseline Vanilla Comfort Body Lotion and Vaseline Vanilla Comfort Gel Oil, combining lightweight hydration with silky textures designed to nourish and replenish skin for a radiant glow.
For those drawn to a fruitier scent, the Vaseline Cherry Aura Collection, available exclusively at Walmart, brings a bright, fruity fragrance profile featuring notes of juicy cherry and a soft, velvety finish. The three-product collection includes Vaseline Cherry Aura Body Lotion, Vaseline Cherry Aura Whipped Body Cream and Vaseline Cherry Aura Hand Butter, giving consumers options for daily moisture, richer body care and targeted hand hydration.
The lotions, body butter and body cream across both collections deliver up to 72 hours of hydration. Both collections also include products that contain Vaseline’s Ultra-Hydrating Lipids, a biomimicking technology that works to strengthen and help support the skin’s moisture barrier. Together, Cherry Aura and Vanilla Comfort pair the trusted hydration and skin care Vaseline with two distinct fragrance experiences–giving consumers a choice between bright, juicy cherry and warm, creamy vanilla without compromising on care.
