The boutique brokerage is first in New York to use Adfenix’s services
Warburg Realty has announced its partnership with global technology leader, Adfenix, to provide social media advertising for all of its exclusive listings.
Warburg is the first brokerage in NYC to offer Adfenix’s social media advertising as a standard marketing tool for all its exclusive sales listings. In addition to syndicating to top local, national and international consumer-facing real estate portals, advertising listings on social media provides an additional boost of exposure with over 2.3 billion monthly active users on Facebook alone. Powered by Adfenix’s artificially intelligent algorithm that creates audiences based on unique website visitor data, Warburg Realty is now able to hyper-target potential buyers most likely to be interested in their listings specifically.
“Using Adfenix has resulted in a significant boost of exposure for my sales listings, all of which reached more than 3,500 potential buyers online in the first two weeks after the campaign began,” said Lisa Larson, licensed associate real estate broker at Warburg Realty. “In the case of 5 Riverside Drive, 10 percent of my showings were to buyers who said they only saw the listing on Instagram or Facebook. Additionally, the campaign reporting I received from Adfenix on would-be purchasers who viewed and engaged with my listings provided invaluable insight into how to further market those properties for a successful sale.”
Furthermore, Warburg Realty has made it its mission to provide transparency to all its sellers who decide to list their property with the brokerage exclusively.
“We are delighted to be the first New York firm to work with Adfenix on rolling out their innovative social media toolkit for our agents,” said Frederick Warburg Peters, CEO of Warburg Realty. “Warburg remains committed to being proactive and discerning in finding the most powerful new tools to enhance the marketing success of our sellers, our agents, and the properties we represent.”
This partnership is a cornerstone in Warburg Realty’s continuous efforts to stay at the forefront of technology and marketing and advertising trends.
“Knowing that we can offer clients like Warburg Realty a globally recognized best-in-class solution and help fulfill their sellers’ digital marketing needs is what drives our continual innovation of the Adfenix platform,” said Philip Hegge, Adfenix U.S. director.
Adfenix works with over 2,000 real estate companies in 13 countries including the United States, the United Kingdom, Scandinavia, Australia, New Zealand and France. Since its inception in 2014, Adfenix has grown, on average, 300 percent per year. Its earliest technology platform development led the company to being named Swedish Startup Team of the Year in 2017.
