KayAli Serves Up the Next Chapter of Its Dessert-Inspired Collection with Yum Vanilla Cupcake | 108 Eau de Parfum

Make a wish! KayAli is adding another delicious layer to its cult favorite Yum collection with Yum Vanilla Cupcake | 108, a new gourmand fragrance that is comforting, nostalgic and irresistibly delicious.

Inspired by the unmistakable scent of birthday cakes and the cherished memories we make around them, this is the third addition to the Yum Collection, following Yum Pistachio Gelato | 33 and Yum Boujee Marshmallow | 81. Created by KayAli founder Mona Kattan, the fragrance launches globally on Friday, October 30, 2026.

• Product: Yum Vanilla Cupcake | 108 Eau de Parfum
• Fragrance family: Warm and Spicy
• Scent type: Warm and Gourmand
• Key notes: Lemon Sugar, White Caramel, Vanilla Frosting
• Available sizes: 50ml ($105), 100ml ($150), 10ml Deluxe Miniature ($32)

“Cupcakes have always felt like little celebrations of life, from the everyday wins to the big moments we remember forever. Vanilla was my first scent memory, and it’s always been so comforting and familiar to me, so I wanted to create a fragrance that speaks to those moments and captures that same feeling of nostalgia and joy,” said Mona Kattan, founder and CEO, KAYALI. “With lemon sugar, rainbow sprinkles, white caramel, coconut flakes, sweet milk and vanilla frosting, Yum Vanilla Cupcake | 108 is a celebration bottled in scent, bringing you right back to the sweet memory of blowing out your birthday candles as a kid!”

Yum Vanilla Cupcake | 108 transports you back to childhood birthdays; the anticipation of a cake arriving, the smell of vanilla filling the room, candles waiting to be blown out and the pure happiness of celebrating with the people you love. That familiar sweetness has always been tied to joy, nostalgia and togetherness, and with Yum Vanilla Cupcake | 108, that feeling has been captured in a fragrance–not simply the scent of a vanilla cupcake, but everything that comes with it: the excitement, comfort and magic of celebration.

“Creating Yum Vanilla Cupcake | 108 meant capturing the delicious rush of stepping inside your favorite bakery—warm cakes fresh from the oven, clouds of buttercream and that first irresistible taste of frosting. But more than that, we wanted to bottle the emotional memory: the joy of celebration itself,” said Clement Gavarry, principal perfumer at dsm-firmenich.

The Notes:

Top Notes: Lemon Sugar, Rainbow Sprinkles, Pink Pepper
Middle Notes: White Caramel, Coconut Flakes, Sweet Milk, Buttercream
Dry Notes: Vanilla Frosting, White Amber, KayAli Signature Accord

Mona’s Favorite Layering Combinations:

• Yum Vanilla Cupcake | 108 + Yum Pistachio Gelato | 33–Nostalgic dessert duet
• Yum Vanilla Cupcake | 108 + Boujee Kitty Caramel Milk | 22–Decadent gourmand celebration
• Yum Vanilla Cupcake | 108 + Musk Santal or Intoxicated Solo–Warm vanilla with sophisticated depth

About The Bottle:

As delicious on the outside as the fragrance within, Yum Vanilla Cupcake | 108 arrives in a soft matte cream hue, reflecting its sweet, comforting indulgence.

KayAli’s signature diamond-shaped bottle and opulent jeweled cap take inspiration from traditional Middle Eastern oud bottles. The number 108 marks the number of formulation modifications it took to achieve the final juice—a testament to KayAli’s perfectionistic approach to fragrance creation.

Limited-Edition Presentation:

For the festive season, the fragrance will dress up for the occasion with a limited-edition 50ml sprinkle bottle, transforming the signature KayAli bottle with playful sprinkle detailing.

Yum Vanilla Cupcake | 108: The Campaign
Inspired by the joy of celebrating life’s sweetest moments, the campaign stars Mona Kattan, alongside KayAli’s BFFs (Best Fragrance Friends): Paul Fino (@paulreactss), Emily LulaMay (@emilylulamay), Daim Algow (@daimgaw), Unice Wani (@unicewani), Maryam Warda (@maryam.wardaa), Layanne Bacchi (@layanne.bch) and Bao Tran (@nbao.t). The campaign captures that unmistakable birthday feeling—playful, joyful and even sweeter when shared.

Availability and Formats:
Yum Vanilla Cupcake | 108 Eau de Parfum launches globally on Friday, October 30, 2026 online at KayAli.com as well as online and in-store at Sephora and selected retailers across 30 countries.

Available Sizes and Pricing:

Retailers:
Sephora USA
Select Sephora at Kohl’s locations